Use case · Indoor Cellular & DAS

Cell service that holds up on event day.

Signal looks fine in an empty arena. Then thousands of phones connect at once. We design indoor cellular for peak crowds across seats, concourses, halls and back-of-house.

TYPICAL SPACEArenas, convention centers
WHAT HURTSPhones stall at peak
WHAT WE CHANGECapacity zones for the crowd
Sound familiar?

What it looks like day to day.

A typical scenario based on the environments we work in, not a specific customer.

  • Fans can't post, pay or share during events
  • Mobile tickets and point-of-sale slow down at peak
  • Staff phones struggle in crowds
  • Exhibitors complain about service in the halls
Full house, phones stall compared with Capacity zones for the crowdFloor plan heatmap. Existing: 2 existing units leave coverage gaps (numbered). Proposed: planned antennas cover the floor, with signal bands at -75, -67 and -60 dBm.AEXISTING CONDITIONSNTSBREAKOUTBREAKOUTASSEMBLY HALLGREEN RMSTAGEIDFANT-E1ANT-E2123NEXISTING · 2 ANT · ① ② ③ GAPS50 FTBPROPOSED DESIGNNTSBREAKOUTBREAKOUTASSEMBLY HALLGREEN RMSTAGEIDFANT-01ANT-02ANT-03ANT-04ANT-05NPROPOSED · 5 ANT−75−67−60dBmA — Full house, phones stallB — Capacity zones for the crowd
Sheet A shows existing conditions; sheet B shows the proposed design. Illustrative, not to scale.
Why it happens

Crowds need capacity, not just coverage.

Outdoor towers can't serve thousands of phones in one bowl. An indoor system splits the venue into many smaller zones so each one has its own capacity.

What we do

How we fix it.

Indoor cellular (often called DAS) brings AT&T, Verizon and T-Mobile signal inside your building and spreads it where people are, so calls, texts and data just work.

  1. Plan for the peak

    Seating, concourses, halls and how crowds move.

  2. Design the zones

    Many small coverage zones sized for crowd density.

  3. Coordinate with carriers

    Approvals and capacity planning with each carrier.

  4. Test before the big event

    Verify under real load when the project calls for it.

Designs start from your floor plans and each carrier's signal. We survey on site when the building calls for it.

What changes

What's different after.

Fans stay connected

Posting, paying and sharing work at peak.

Operations keep moving

Ticketing and point-of-sale stay fast.

Revenue protected

Mobile ordering and payments go through.

Is it a fit?

Where this works, and where something else fits better.

We recommend what solves the problem, even when it's a different solution.

A good fit for

  • Arenas and stadiums
  • Convention and exhibition centers
  • Large hotels and resorts

Something else may fit better

For your IT or engineering team

Technical detail

The design decisions, the end-to-end path and how the result is tested.

Show

Ingress, seated periods, intermission, egress, and exhibit activity place different demand in different zones.

Design decisions

Design decisionWhat we need to understandHow we engineer it
Density modelEstimate devices, carrier share, concurrency, traffic mix, and movement by zone.Create sector capacity and antenna patterns around event demand.
Source capacityConfirm carrier baseband, small-cell, or other dedicated capacity contributions.Feed the DAS with enough capacity for the planned sectors.
Event changeDocument stages, curtains, booths, media, temporary structures, and operating modes.Revalidate patterns and load for representative configurations.

The end-to-end path

  1. CARRIER CAPACITYBaseband · small cellDedicated sectors and bands
  2. DAS HEADENDCombine · monitor · controlMulti-carrier integration
  3. RF SECTORSBowl · concourse · hallDirectional, reusable service zones
  4. EVENT USERSGuest · staff · vendorPeak voice and data demand

Antennas do not create capacity. Sector count, source resources, carrier participation, RF isolation, and user distribution determine the usable result.

How the result is tested

  • Load test Exercise planned user and traffic volume by carrier and sector.
  • Ingress test Measure ticket, message, call, and data performance during arrival.
  • Sector test Verify dominance, overlap, interference, and handoff between venue zones.
  • Uplink test Measure spectator upload and operational traffic under peak conditions.
  • Configuration test Repeat for representative stage, booth, curtain, and seating layouts.
  • Event-operations test Confirm alarms, dashboards, carrier escalation, and post-event reporting.
Practical next step

Tell us where the phones stop working.

Share what's happening and where. We'll recommend the right fix and the next step, starting from your floor plans or site details.

Start your project